Category Fashion

Luxury fashion houses are rewriting the rules of exclusivity. Instead of creating more new products, the world’s most prestigious brands are now competing to create the most innovative upcycled pieces from their own archives and deadstock materials. Gucci’s “Off The…

Thrift stores are becoming the new luxury boutiques. Gen Alpha consumers—those born after 2010—are hitting their stride as fashion influencers, and they’re demanding something radically different from the industry. Unlike their millennial predecessors who talked sustainability, Gen Alpha is living…